Senior Marketing Manager  2012 to Present

Rignite.com — Software as a Service (SaaS) that helps businesses grow using social media

  • Grew user base by 7x year over year
  • Doubled organic leads in just 3 months by creating search engine optimized (SEO) content
  • Decreased customer acquisition costs by 63% by optimizing marketing campaigns on non-paid channels, including SEO, email marketing, social media, and online PR
  • Improved conversion rates by 22% by optimizing website landing pages
  • Reduced conversion time by 50% by nurturing leads with marketing automation
  • Oversaw marketing of product launch, from stealth mode through beta and onto public launch
  • Consistently generated blogger coverage by managing influencer outreach programs
  • Led the design and development of a new website and blog
  • Oversaw paid marketing channels, including Facebook advertising, Google PPC, display ads, retargeting, social advertising, email sponsorships, and an event sponsorship at Social Media Marketing World
  • Owned marketing analytics to glean actionable insights for optimizing the marketing funnel from awareness to customer acquisition to retention
  • Managed team of 2 marketing associates for content creation, newsletter production, and blogger outreach
  • Trained customers on social media marketing, including Facebook, Twitter, LinkedIn, Instagram, Google+
  • Created content about social media marketing, including videos, blog posts, infographics, and online guides

Writing samples:
The Ultimate Guide: How to Get Twitter Followers
7 Recurring Facebook Campaign Ideas to Boost Engagement
Follow the Winners: Great Twitter Contest Ideas
Video: Social Media Marketing for Business – Software by Rignite

Online Marketing Manager  2011 to 2012

Jemstep.comSoftware as a Service (SaaS) that helps investors manage their portfolio

  • Analytics – Established analytics for data-driven discovery of new opportunities
  • Social Media – Owned all strategy and campaign execution
  • SEO/SEM – Oversaw campaigns to optimize search positions and conversions
  • Content Marketing – Managed both unique and curated content marketing
  • Blog – Directed blog redesign to improve engagement
  • Branding – Ensured consistency of branding across all content and channels
  • Email – Executed weekly email newsletter nurturing campaign

Marketing Manager  2004 to 2010

Dreampix DesignNew Media Design Company

  • Oversaw all marketing
  • Led lead generation campaigns
  • Produced high-quality marketing collateral (see demo video)
  • Won the company’s first customers through direct sales
  • Reached profitability for start-up company in 1 year
  • Grew revenues by 201% compounded annually for 3 years in a row
  • Raised average deal size from $35k to $130k by defining and launching new offerings
  • Directed cross-departmental teams of Marketing, Sales, and Creative
  • Segmented market to identify high-margin businesses
  • Managed successful consumer marketing and communications campaigns for top-tier clients

Project Director  2001 to 2003

Iomedia — Creative Marketing and Communications Company

  • Increased close rates with highly effective interactive media
  • Directed graphic artists to produce high quality customized presentations
  • Defined graphic communication strategies for effective sales campaigns
  • Delivered sales solutions for top-tier clients

Education

Digital Marketing Certifications from Market Motive in 2010:

  • Search Engine Optimization (SEO)
  • PPC
  • Social Media Marketing
  • Web Analytics

M.S. Real Estate Development from New York University in 2005

B.S. Architecture from Georgia Institute of Technology in 2000


Experience with Tools of the Trade

Adobe (After Effects, Illustrator, Photoshop), Excel, Fullstory, Google Analytics, Google Webmaster Tools, Infusionsoft, Intercom, Mailchimp, Mixpanel, Moz, Optimizely, WordPress, Salesforce, Zapier, Zendesk


Contact

kimthemarketer@gmail.com