How a Struggling Small Business Achieved Social Media Success

Orabrush Marketing Case Study

This is a story of how a small business with limited resources used social media to gain vast exposure and increase sales. They have 68,000 YouTube subscribers and 266,000 Facebook “likes.”

Dr. Bob Wagstaff had an invention. On paper it’s not a very interesting invention. It’s a tongue scraper. Oral care products are a generally boring category of product. But Dr. Bob found a marketing approach that got his tongue scraper noticed and better yet, got his marketing message shared with millions – 29 million to be […]

By | November 12th, 2010|Social Media Marketing|

Holy Cow! Beef Jerky Company has Explosive Sales Thanks to Social Media

Beef jerky is an impulsive point of purchase buy. Hence, the reason you see it at gas station check-out stands. Who’da thought they could sell $30,000 worth on-line in one week because of productive keyword monitoring for industry chatter.

Being in the right place at the right time doesn’t have to depend on luck. With the right listening tools you can be everywhere, all the time, listening. All you need now is an eye for opportunity and the conviction to jump on it when you see it.

Straight from the Horse’s Mouth

Don’t just take my word that monitoring and […]

By | September 26th, 2010|Social Media Marketing|

New Tricks from Old Spice on Social Media

So you’d like to know how to create a viral campaign to increase your brand’s visibility?  Well, besides how to smell like a real man, you could learn a few things from the Old Spice guy. 

Old Spice really brought a new interpretation to the use of social media

  A few weeks ago Old Spice took what was a well received Super Bowl TV ad back in February and kicked it into high gear with a whirlwind social media campaign that earned them:

  • 122+ million total upload views (and growing) on YouTube
  • The #1 […]
By | August 2nd, 2010|Social Media Marketing|